MONKEY FRESH AIR FRESHENERS
Creating a B2C Brand in the Automotive Industry
Stepping into a highly competitive market, Monkey Fresh Car Care wanted a memorable way to introduce its new line of auto air fresheners to American consumers.
Needing a brand identity created for their new product, the owners of Monkey Fresh approached Golden Shores Communications to create a brand for their company that would be authentic, original and appeal to their core audience….auto enthuiast.
Over the course of several months, Golden Shores Communications engaged Monkey Fresh to create a visual identity, voice, and strategy for their introductory scents, as well as the apparel and accessories line.
Our team quickly went to work to devise several brand positioning ideas. ‘Stay Fresh’ was chosen to position the brand as a dynamic air freshener driven by the auto industry. Brand building blocks and a new brand manifesto were developed to further clarify the brand positioning.
The new brand identity was then designed to evoke a media ecosystem bringing together consumers, and auto enthuisast. The engagement was extended to include the development of a new website and various brand activation elements that would help bring the new brand to life.
- Brand Identity & Design
- Brand Guidelines
- Website Development & Design
- E-Commerce design & maintenance
- Product Packaging & Design
- Social Media Creation
- Social Media Management
- Brand Promotion Product Design
- Brand Promotion Apparel Design