GOODMAN BUILDING SUPPLY

Goodman Building Supply is a local, independently-owned hardware and lumber store in Mill Valley, California, an afflicate of the Ace Hardware brand.

Upon celebrating 65 years in business, the owners of Goodman Building Supply came to us in need of having a complete rebrand done on their current brand identity.

They were in need of a message that would represent their mission on helping their community practice ways of living a more sustainable life and being kind to Mother Earth.

They were also in need of having an official brand created for their Goodie’s Kids Club, a monthly workshop for young DIY’ers to learn the fundamentals of home improvement projects!

When asked to visually translate their mission and practices to their consumers, we inspired to develop a strategic and unique brand design that allowed us to leverage engaging imagery and organic lifestyle content across all consumer touch points including their website, point-of-sale materials, newsletter and social media platforms.

SERVICES

Rebrand Identity
Website Development & Design
Collateral
Social Media Management
Email Marketing
Event Promotion

Kid’s Club Brand Identity

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BEFORE

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AFTER

DEPARTMENT ICONS

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